The Right to Live Offline

I will dare to be carelessly honest with you here. The idea for this article came up one day when I was watching our founder Ingrid Silva's IG stories. By the time this article is being written, Ingrid is pregnant. She had revealed it on her social media in a beautiful campaign, she explained to her audience the reasons why she hadn't revealed her pregnancy earlier. I wish I had recorded my reaction in that very moment because you wouldn't believe it: right before she even says it, I'm thinking "she has the right to embrace and enjoy this experience by herself first and with her family.” Two seconds later, she says it. Weird huh? Actually it is not. As a disclaimer, this is not an article about influencers and their highly demanding audiences. This is an article about people. You and I, allegedly anonymous people trying to make it in this newbie showbiz we call social media, go through the same struggle. Our communities, family and friends, people we love and care about have been constantly and unknowingly demanding from us to live our lives online. What happens when a first-time-mother-to- be pursues the right to privately enjoy such experience with her beloved ones? She has to justify it. Some must argue that this is only happening because she is huge on the internet; however, this could not be further from being true and I will demonstrate here why. 

If the food beautifully presents itself on our plate, a picture before eating it must be taken. If we look effortlessly gracious for any reason, a selfie before going out is mandatory. Remember that trip to Paris with your best friend when you bought that fabulous hat and the wind blew it away and you had to run to get it back and you almost didn't? Wow, that was fun but, did you record that moment? No? Bummer, it would have been a fun memory to have registered in that expensive camera. What happened in the last couple of years that made us shape our lives behind the camera in order to look in a certain way in front of it? Are we living in a fulfilling way or are you just building audiences? 

Another interesting topic I'd like to bring is parental social media behavior. It is out of discussion that the internet has become a digital and convenient bridge between families who live away. Parents will update their children's lives online in order to fulfill the distance between states or, more often than ever, countries. However, when do we draw the line between what is acceptable on social media channels and what is not? The matter of the fact is we have been immersed in this culture for only two decades and already the consequences of this abrupt, and not subtle, change have printed new standards of social and cultural behavior in society. Studies will say that two decades is not a very long time for a technology or curve of behavior to change a society and yet, the internet has done so in such a short period of time, which brings to my attention another thought: we have not been taught any social media etiquette. Although we have seen it recently, the idea of managing the amount of hours or to simply curate what goes online or not has never been in the original plans of those who created these tools. Social media channels are designed for addiction, compulsive behavior and no sense of boundaries whatsoever. Back to my point, this is why it has become socially unacceptable to live an offline life. 

It is not only mandatory to be constantly online and to share our deepest experiences, we have also raised the bar to a new standard: the happier and trendier the moments in our lives are, the more instagrammable they become. It is not only expected to leave our private lives behind us but, the way we live must go through some changes before even thinking of living this life. For instance, when we think about an outfit, we automatically, yet subconsciously, take into consideration if the same outfit will look good on that picture we'll share later. How many times have we gotten to that restaurant or to that party and taken pictures right after getting there? After all, instagrammable pictures must be taken while hair and outfit are still impeccable, right? 

Bringing into conclusion, the social media world is fantastic. It opens doors every single day to so many people. It connects us to job opportunities, it brings us close to family when we're living abroad and don't always find the time to catch up on the phone. The list of benefits is vast and I won't deny it. Social media is good and it can conduct us towards a world of infinite possibilities. It is not about demonizing social media, it is about paying close attention to how we use it to our benefit and to make life better and not the other way around. If the internet is a democratic world in which we can be whoever we want, why is it so hard to allow others to decide whatever they want to live in or out of it?